Nobody books a Red Sea trip because of a newsletter.
They book because a dive shop three towns over recommended it. Because an instructor mentioned it during a certification course. Because a travel agent who has actually been there vouched for it.
That kind of trust does not happen online. It happens in a room.
The room
What DEMA actually is
DEMA Show is the dive industry's one trade-only gathering — dive shops, resort and liveaboard operators, instructors and travel agents, all under one roof for four days. Divers do not walk this floor. The people who send divers somewhere do.
This year is DEMA's 50th edition: November 3–6, 2026, at the Ernest N. Morial Convention Center in New Orleans. You will find us at booth 1913, First Floor Exhibit Hall.
Last year
Orlando was the start
We exhibited at DEMA 2025 in Orlando — our first year on the floor. Four days of meeting the people who make up this industry, and we came home with actual relationships, not a stack of business cards.
This year
New Orleans, and what we're bringing
We are going back, and this time we are not only there as an operator. We are there for the Red Sea and for Egypt.
The Red Sea is one of the saltiest seas on Earth. Egypt carries five thousand years of history. We are glad to put both in front of the room that decides where divers go next.
This is the Red Sea we're bringing to New Orleans — above and below the surface.
Why it matters
Thirty years on the same sea
We have worked on the Red Sea for more than thirty years. Long enough to know a destination's reputation gets built one relationship at a time — not by an advertising budget, but by the people in that convention center deciding what to tell their own customers.
You will not be on the show floor with us. But if a dive shop somewhere recommends Egypt next year, there is a decent chance that conversation started in New Orleans.
